We are delighted to see the promotion of the Print Power campaign on the PrintWeek.comweb site. It is high time that somebody provided a point of focus for a major UK industry. We hear all too much these days about printers going bust, running short of cash, unable to invest, and simply finding life tough. It’s not all bad! Hopefully this web site will help, as it grows, to point out the positives, the investments, and all of the good things about print.
In its own words, “Print Power is a unique European organisation dedicated to promoting print media through focused marketing and advertising messages that communicate effectively. The organisation comprises a wide range of companies representing the entire print media value chain — production, distribution, printing, content and delivery — thus benefiting from the expert know-how and extensive experience that these many companies possess.”
Currently it points out some extremely important facts about the industry: for example the UK print industry employs 140,000 people in some 10,500 companies. That’s a big chunk! We are also the fifth largest print producing country in the world. The sector has a turnover of more than £14 billion according to latest available figures.
The site explores the benefits of traditional printed products, and also highlights more recent print media innovations. Positive news items are highlighted on the site, as well as case studies focusing on a range of printed products and their benefits.
Run-of-page adds will be used to promote the whole Print Power concept. A selection of the ads that will be used is also shown on the site.
We can only wish this venture the very best of luck! It is in the interests of all of us associated with print that it succeeds.